With the arrival of spring, who doesn’t want to enjoy the nice weather? Between weekend getaways, experience Rue Sainte-Catherine like you’ve never seen it before: all dressed in pink and lightheartedness! From April 3 to 6, Promenade Sainte-Catherine sees La Vie en Rose with four days of festivities filled with good cheer. A colorful world with free entertainment and plenty of fun awaits you right in the heart of Bordeaux.
An immersive and colorful transformation of Rue Sainte-Catherine
For this new spring edition, Bordeaux is changing its scenery, and Promenade Sainte-Catherine is reinventing itself once again. True to its penchant for spectacular displays, the venue promises a striking visual transformation. While all the details remain deliberately under wraps, one thing is certain: the color pink will be at the center of this immersive experience.
From the entrances at Porte Dijeaux and Rue Sainte-Catherine, immerse yourself in a sparkling, colorful atmosphere. As you stroll along the route, let yourself be surprised by the interplay of colors and lights in the scenic installations. A stroll filled with the spirit of spring and poetry.
At the heart of the promenade, a warm and inspiring atmosphere awaits visitors. Between wonder and letting go, this transformation isn’t just about aesthetics—it also embodies a state of mind. The goal? To offer you a healthy dose of optimism and a place where you can simply take the time to enjoy yourself.
La Vie en Rose: activities and highlights for all ages
Beyond its immersive decor, La Vie en Rose brings the center of Bordeaux to life throughout the weekend. With concerts, a scavenger hunt, and an Easter egg hunt, there’s something for all ages. Here are the highlights of the event:
- Friday evening will be set to the rhythm of “La Nuit en Rose.” A festive outdoor evening with music, food, and drinks. All in a chic open-air café atmosphere.
- On Saturday morning, a big Easter egg hunt for children under 7 (advance registration required). At the same time, a mystery hunt is available for adults.
- All day Saturday, the promenade becomes a true playground. Giant wooden games, cotton candy, face-painting workshops, and more—all free and open to the public.
- Not to mention the mascot, Cathy the Bee, who will also be there to entertain the children and liven up the streets.
“La Vie en Rose” is an invitation to slow down and savor life’s little pleasures, in a festive atmosphere open to everyone.