The most beautiful gestures are often the simplest: that’s Passage du Désir’s approachfor this Valentine’s Day. Committed to the sustainable development of couples, the brand is transforming its 25 stores, including the one in Bordeaux, into havens of sweet words until February 14. Write your most beautiful love letter there, and the brand will take care of sending it. A thoughtful gesture that will touch your recipient’s heart! Ready to put pen to paper?
Let your heart speak
© Passage du Désir
Since January 31, Passage du Désir has had everythingyou need to help Cupid do his work, from envelopes to a dedicated mailbox. Choose from a range of beautiful and original illustrated cards, then fill it out for the love of your life. Until February 11, all you have to do is slip it into an envelope, which will be shipped free of charge by the brand so that the recipient receives it on Valentine’s Day. For latecomers, the “love letters” section will remain accessible until the big day, but without postal delivery, leaving you to hand-deliveryour mail .
The perfect address for Valentine’s Day
© Passage du Désir
For the occasion, Passage du Désir is decorating its windows and shelves in Valentine’s Day colors, with beautiful gift ideason display. The stores are full of lovely gifts: wellness items, games for couples, little surprises… All designed to nurture connection and spice up couples’ daily lives, with delicacy and kindness. An idea to accompany your sweet words and make this Valentine’s Day a unique occasion.
More info:
📍 Location: Passage du Désir boutique in Bordeaux: Lovestore rue Sainte-Catherine – 105 rue Sainte-Catherine, 33000 Bordeaux
📅 Dates: love letter space available until February 14, 2026, with postal delivery by Passage du Désir until February 11